Point of Purchase
Point of PurchaseEntry ID: 579
Wood Point of Purchase Displays (or commonly referred to as POP Displays.) come in many shapes and materials. We specialize in manuracturing wood point of purchase display fixtures. To a product manufacturer, placing a POP unit in a store is much like buying real estate. You are showcasing your product. We have been supplying manufacturers for over 30 years with point of purchase units, to help them with brand recognition. Send us a few sketches on your next project, and let us show you how we can help value engineer the project, to fit within your budget. Mininum orders apply, as custom runs are manufactured to order.
Signage options are:
- Silk Screen - Good for large quantities. Available in Single or multi-color.
- Vinyl Decal - Good for small quantities. Better off for single or 2 color signage.
- Laser Engraving - Good for small or large quantity. Can be left dark colored (From the laser process), or can be filled with color.
- Painted Stencil - Good for larger quantity. Good for a rustic crate look.
There are many factors that determine the price of a Wood POP Display. Please download this questionnaire to the design and price estimate process of the project.
|Countertop Product Merchandiser for individual packaged items. Perfect for CD's, Packaged food, Books and other endless possibilities.||Melamine personal care point of purchase display with frosted glass shelves.|
|Gridwall Point of Purchase Display with poplar wood frame and sign. Includes Casters||One of our most popular Point of purchase displays, a slatted shelf unit for bakery.|
|Beverage Point of Purchase Tree. Great for Beer, Spirits and Soda. Made from sustainable western poplar.||Sock POP display unit with storage base.|
|Countertop Point of Purchase Display manufactured for Earrings and Jewelry||Slatted Shelf POP used for Linens or Bakery|
|Coleman Sock Point of Purchase Display with Silk Screen Signage. Solid Maple wood.||Diport USA Apparel P.O.P. unit with Signage.|
|Garden Botanika Spinner POP with Curved base. Rounded corners on shelves.||Harvest House Publishers spinning book rack. Customer provided signage. Birch Plywood Point of Purchase.|
|Oregon Grape Countertop P.O.P. Unit.||B.I.A. Cordon Bleu Dinnerware Shelving POP Rack.|
|India Home Fashions Rug POP Unit.||Rockport Sock Wood Point of Purchase Display Rack.|
|Organic Baby Food Display made from Pine with White Wash Finish. Full Bleed Graphic.||Hail Merry Gluten Free Food Display Point of Purchase unit on casters.|
Details to consider when designing a Wood P.O.P. Display:
Shipping: Shipping Point of Purchase Displays can be very challenging. You want to save on freight costs, so shipping Knock Down (KD) makes perfect sense. However, you then rely on the retailer to assemble your unit properly. Will they tighten all connections? Will they strip bolts? Will they install the graphic? All of these factors are considered when we design and engineer your wood point of purchase program. The majority of time, we can design the unit to only work properly with permanent signage, ensuring your logo or graphics are part of the assembly. The last thing you want is to give a retailer a free unit with no identification, so they can put your competitor’s product on it.
Graphics/Signage: Signage is key with the identification of your brand. Any good marketing program starts with an easily identifiable brand strategy. Flexibility in signage options allows us to duplicate your brand. You have just a few seconds to grab the attention of the shopper; make it count!
Adjustability: Although much effort is put into planning the ideal number of SKU units to display on your Point of Purchase display, plans do change after time. Next year’s packaging might change size, so the number of SKU’s will change as well. Having adjustable shelves allows for future package size changes, making your P.O.P. investment last longer.
Product visibility: Not all product display needs are the same. Some packaging has labeling on the front, some on top. This is critical to discuss with us in the design phase. We can use flat shelves, or tilt them depending on the need of your packaging.
Drop Ship Vs. Bulk Ship: Any program we put together can be drop shipped, bulk shipped to a regional distribution center, or a combination of both. Sometimes there needs to be product packaged with the display before final delivery, so it makes better sense to ship to a distribution center for the re-packaging process. When deciding how many units you need, we’ll discuss how much you think a one to three month supply is. This is usually about the right amount to get the best manufacturing cost (taking into account engineering and machine setup), without having to pay for storage.
Newood Display is one of the top Wood Point of Purchase Display Manufacturers in the US. Call to see how easy it is to get a program started.