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Custom Wood Display Fixtures

From concept to creation, Newood has been supplying custom wood display fixtures for over 37 years. It allows us the opportunity to make your dream a reality. If you have a custom retail wood fixture project, call us now to help you develop an early strategy. Themed stores and concept shops usually require a very specific look to accomplish visual merchandising goals.

If you don’t have specific plans, we can help you with the strategy and engineering to maximize value. If you already have blueprints or a design rendering, we can provide a quote to help you finish your project within your budget.

Newood can design and create a single piece or an entire store, but we do have minimum size requirements for custom projects since material purchasing and availability play a large role in overall costs. Let us know what materials you might need, such as:

• High-end vertical grain woods and veneers (Douglass Fir, cedar, bamboo, etc.)
• Specialty laminates (High gloss, solid core, metal)
• Distressed or rustic woods such as reclaimed or barn wood
• Custom paint or stain color

Details to consider when designing a Wood P.O.P. Display:

Shipping: Shipping Point of Purchase Displays can be very challenging. You want to save on freight costs, so shipping Knock Down (KD) makes perfect sense. However, you then rely on the retailer to assemble your unit properly. Will they tighten all connections? Will they strip bolts? Will they install the graphic?  All of these factors are considered when we design and engineer your wood point of purchase program. The majority of time, we can design the unit to only work properly with permanent signage, ensuring your logo or graphics are part of the assembly. The last thing you want is to give a retailer a free unit with no identification, so they can put your competitor’s product on it. 

Graphics/Signage: Signage is key with the identification of your brand. Any good marketing program starts with an easily identifiable brand strategy. Flexibility in signage options allows us to duplicate your brand. You have just a few seconds to grab the attention of the shopper; make it count!

Adjustability: Although much effort is put into planning the ideal number of SKU units to display on your Point of Purchase display, plans do change after time. Next year’s packaging might change size, so the number of SKU’s will change as well. Having adjustable shelves allows for future package size changes, making your P.O.P. investment last longer.

Product visibility: Not all product display needs are the same. Some packaging has labeling on the front, some on top. This is critical to discuss with us in the design phase. We can use flat shelves, or tilt them depending on the need of your packaging.

Drop Ship Vs. Bulk Ship: Any program we put together can be drop shipped, bulk shipped to a regional distribution center, or a combination of both. Sometimes there needs to be product packaged with the display before final delivery, so it makes better sense to ship to a distribution center for the re-packaging process. When deciding how many units you need, we’ll discuss how much you think a one to three month supply is. This is usually about the right amount to get the best manufacturing cost (taking into account engineering and machine setup), without having to pay for storage. 

Newood Display is one of the top Wood Point of Purchase Display Manufacturers in the US. Give us a call today at (800) 233-9663 to see how easy it is to get a program started.